Mayra Regina Macedo Silva

50 Graphic Design Terms terms

Advertising: Noun; Advertising is the traditional direct marketing tool, and its objectives are to disseminate a product to stimulate its consumption, transmit a positive message in relation to a brand and strengthen the presence of a company in the market.; Example: An example of free advertising when someone eats at a restaurant and then leaves a positive review on Tripadvisor.; es: Publicidad
Advertising banners: Noun; Advertising banners are the most used outdoor advertising media to display a promotional event.; Example: Advertising banners can be used to communicate events on lampposts.; es: Banderolas
Advertising campaign: Noun; An advertising campaign is a communication strategy carried out by companies to disseminate a product, service or material of the brand to their target market, with the aim of fixing it in the minds of their potential consumers.; Example: An advertising campaign is a strategy specifically designed and executed in different media to obtain notoriety, sales and communication objectives of a certain brand, using advertising; es: Campaña publicitaria
Advertising easels: Noun; The easels are structures with frames to be able to display graphics in large format. These graphic supports are ideal, durable and very stable products; Example: Indicated mainly to show offers, services or attractive prices in places where there is a lot of traffic of people.; es: Caballetes publicitarios
Advertising phrase: Noun; In general terms, an advertising phrase is one that is used to persuade an audience of some action (buy, refer, believe, etc.) with respect to a product, a service or a brand; Example: Just do it - NIKE; es: Frase Publicitaria
Advertising screen: Noun; s an advertising format that is based on the broadcasting of digital content through devices such as screens, projectors, touch panels or totems; Example: In addition to having the digital display inputs for the standardized 0 / 4-20 mA and 0-10 V signals, you can also connect resistance temperature sensors and thermocouples to it.; es: Pantalla publicitaria
Advertising Spectacular: Noun; A billboard is a large format advertisement, it is normally used for graphic advertising of any scope, they are of various sizes and are placed in strategic points of a city for greater visibility; Example: Impact. Great impact in an area greater than a Visual audience. Presence. brand presence in the main avenues. Attention. The dimensions immediately grab the attention of the public.; es: Espectacular publicitario
Advertising urban trucks: Noun; An advertising strategy on buses is made using printed vinyl and is installed on the sides and back of the trucks; Example: urban truck advertising, The cost of the various panoramic ads will depend on many factors. But the price range generally ranges from 3,000 to 10,000 pesos per month; es: Publicidad en camiones urbanos
BTL Below the line: Noun; It is characterized by being used in non-massive forms of communication and by its large dose of surprise, creativity, strategy and social impact that it produces when having contact with people.; Example: Unlike the actions carried out through traditional means, BTL actions, which are also commonly known as guerrilla marketing, can impact one or more groups related to the characteristics of the audience a brand is targeting in a company. in a much more personal, direct and real way, allowing to contribute experiences and generate emotions in many cases.; es: BTL , Abajo de la linea
Consumer: Noun; A consumer, or user, is any natural person who acts, outside of their commercial, business, trade or profession. We refer to "consumer" when we talk about the acquisition of goods and "user" when we do about the contracting of services.; Example: Personal consumer, that is, the one who buys for their own consumption and enjoyment.; es: Consumidor
Corporate identity: Noun; The corporate identity or visual identity is the physical manifestation of the brand. It refers to the visual aspects of identity in organizational communication; Example: It turns out that the corporate visual identity or corporate identity is the physical representation of the "personality" of the company, therefore each application of the brand design must reinforce and transmit the same sense and style, for example Cocacola is familiar, Rolex it's stylish and Nintendo reflects "Healthy Fun."; es: Identidad corporativa
Curriculum vitae: Noun; The term is used to refer to the group of knowledge and experiences, both work and academic, that an individual possesses, therefore it can also be called a curriculum vitae. The curriculum of an educational institution can also be understood as a curriculum, of whatever type.; Example: We must bring to the job, the curriculum vitae so that they know about us.; es: Curricum vitae
Design office: Noun; Design offices are very creative places, where every day they are attentive to trends and technologies.; Example: In design offices, designers can find a place to unleash their creativity.; es: Despacho de diseño
Digital sketching: Noun; Digital drawing refers to the creation of drawings through a digital drawing program.; Example: Rather than using pencil and paper, digital artists draw on a tablet or computer using another device, such as a mouse or stylus.; es: Bocetaje Digital
Display: Noun; The display consists of elements that serve to support the sale of a product or service or to carry out a specific promotion. Usually it is printed advertising such as advertising stands, tufts or posters.; Example: Advertising display is always used in order to convey something or to display products or print advertising in an attractive and flexible way.; es: Display
Environmental advertising: Noun; It is a versatile means of covering large-scale segmented markets.; Example: Publicidad ambiental; es: Es un medio versátil para cubrir mercados segmentados a gran escala.
Environmental design: Noun; Environmental design can also refer to that applied to the arts and sciences that have to do with creating an environment specifically designed for man. These fields include Architecture, Environmental Engineering, Geography, Urban Planning, Landscape Architecture, and Interior Design.; Example: Some examples of the environmental design process include the use of computer models to measure the noise barrier and the use of air dispersion models in urban highway design and analysis.; es: Diseño ambiental
External advertising: Noun; Outdoor advertising is a means of disseminating news or advertisements of a commercial nature to attract potential buyers, spectators or users on the move, carried out in public places.; Example: Outdoor advertising is the second space with the greatest impact on the audience, after television, as 77.6%; es: Publicidad exterior
Fixed Ads: Noun; Vertical sticky ads are vertical ad units that stay on the sides of the page. Top horizontal stickies are landscape ad units that stay at the top of the page.; Example: A permanent ad unit that remains visible while the user scrolls up or down through the content of the page.; es: Anuncios fijos
Fixed advertising: Noun; Static or fixed outdoor advertising is called advertising supports located in certain open spaces without the possibility of the support moving.; Example: In this category are the billboards, billboards, digital screens, billboards, street furniture, tarpaulins, posters and opis or illuminated panels; es: Publicidad fija
Graphic Design: Noun; Graphic design is the profession and academic discipline whose activity consists of projecting visual communications aimed at transmitting specific messages to social groups with specific objectives.; Example: Graphic Designers conceptualize and develop graphic arts and visual materials to effectively communicate the information contained in books, magazines, advertising, films, packaging, posters, logos, advertisements, and digital media, such as web pages.; es: Diseño gráfico
Graphic portfolio: Noun; The graphic designer's portfolio is a document in which the most significant works of the professional are gathered. These are displayed in an orderly and attractive way, so that they can be eye-catching to get new job options.; Example: Your graphic design portfolio or design book is the presentation of the works you have made throughout your professional career.; es: Portafolio del diseñador gráfico
Hoarding: Noun; An advertising billboard and / or an advertising panel is an outdoor advertising structure consisting of a flat support on which advertising advertisements are fixed.; Example: Billboards have become a regular part of the urban and interurban landscape featuring advertisements or advertising messages.; es: Valla Publicitaria
Illuminated sign: Noun; devices that are installed in different establishments with the aim of attracting the attention of citizens to make a claim about our services or products and publicize our brand and business.; Example: Two main types of labeling are distinguished: manual and digital. Manual labeling is done by brush and brush, while digital labeling uses a cutting plotter or inkjet for canvases.; es: Rotulo luminoso
Infographic: Noun; An infographic is a collection of simple (minimalist) images, graphics, and text that summarizes a topic so that it can be easily understood.; Example: Infographics have the ability to present complex data in a concise and highly visual way.; es: Infografía
Label: Verb; Put a label, place an inscription on something indicating what it is. Derivatives: marker, labeling.; Example: I signed little signs for each of the plants in the garden so I could remember their names; es: Rotular
Leader: Adjetive; Leader is that person who, with training in project leadership or not, managing a specific team or group of people, is capable of influencing, motivating and making all team members work with enthusiasm focused every day on achieving achievements. goals and objectives.; Example: Among the most prominent characteristics of leadership are the following: Communication, Maturity, Compassion, The charisma.; es: Líder
Merchandising: Noun; Merchandising is the set of promotional items that have the purpose of publicizing a company, organization or artist, among others; Example: The types of merchandising are of presentation, of seduction, of management, according to the type of client and according to the life of the product.; es: Merchandising
Mobile advertising: Noun; Mobile advertising is the implementation of dissemination advertising actions that allow companies to communicate and interact with their target audience interactively through any mobile device or network.; Example: The most widespread mobile display formats are: Banners Intersticials. Text Links.; es: Publicidad móvil
Mobile announcement: Noun; It is a type of Google Ads ad that can appear on web pages and applications that can be viewed on a mobile device, such as a cell phone or tablet.; Example: Ads can appear in mobile search results, mobile-friendly websites, YouTube, or even other mobile apps.; es: Anuncio móvil
MUPIS: Noun; The outdoor advertising medium is called mupi in which information and advertising messages are transmitted to the citizen and which is usually illuminated internally.; Example: In an advertising mupi you can put information about your business; es: MUPIS
Museography: Noun; Museography is defined as the practical or applied figure of museology, that is, the set of techniques developed to carry out museum functions, and particularly those that concern museum conditioning, conservation, restoration, security and exhibition .; Example: In any emerging field applied to museography there are numerous ways to frame, categorize and label new advances with a descriptive lexicon that evolves over time.; es: Museografía
Packaging: Noun; Packaging is everything necessary in the process of conditioning the products to protect them, and / or temporarily grouping them thinking about their handling, transport and storage.; Example: Paper packaging is usually used as a cover inside other packaging such as cardboard boxes, bags or jars.; es: Embalaje
Personal brand: Noun; strategy that an individual person implements as if it were a business brand. Seeing yourself as a product or service that needs to be promoted to sell more is the key to success; Example: The personal brand is the mark we leave on others.; es: Marca Personal
Persuade: Verb; The verb persuade, means to get through words, feelings or reasoning, that a person acts or does something that you want in a situation and at a certain time.; Example: You have to persuade your coworker to do things right; es: Persuadir
Point of sale: Noun; A point of sale (also known as POS system for its acronym in English) is a computer program created to keep track of sales and inventories in a business, in conjunction with hardware tools such as monitors, barcode scanners and printers, among many others.; Example: Immovable physical point of sale: A store, a commercial premises. Mobile physical point of sale: A truck, a van, a caravan.; es: Punto de venta
Professional profile: Noun; By professional profile we understand the set of technical (knowledge), methodological (skills), relationship (participatory) and personal (qualities and attitudes) competencies that allow the social worker to access a specific organization.; Example: The professional profile can include personal experiences or values that contribute to reinforcing the personal brand.; es: Perfil profesional
Promote: Verb; Advertise a product, a service, etc., to make it publicly known, or a person to make it famous, especially with commercial interest; Example: Sales promotions stimulate demand: if you have a new restaurant (or any type of retail), you should give incentives for people to come to your point of sale and get to know you, and if they have a good experience, they will eventually come back.; es: Promocionar
Public campaign: Noun; The target audience is the people for whom your business is intended, because in some way they identify with your product or service.; Example: When you launch a campaign, you hope it will be interesting to people. But before that, you need to make sure that your audience is the right one for your ads.; es: Publico campaña
Reticle: Noun; Image result for lattice The grids are a structure made up of vertical and horizontal lines, these have the objective of coherently ordering the elements of an editorial design, such as the title, subtitle, summary, images, quotes or outstanding ideas, footer or photo, etc.; Example: The grid of a column: This structure presents a single row of information, this to give continuity and make the most of the space in long and persistent texts. It has wide margins and prevents the reading point from being lost, transmits calm and tranquility. Books or reports use this type of grid.; es: Retícula
Scope: Noun; Reach is the number of unique users who saw an ad on their device. This number can be considerably lower than the number of impressions and this is because the same user does not always see the ad a second time.; Example: You can use reach targeting to show ads to a larger portion of your audience. If you have a limited audience and you want everyone included to see the ad, you can configure the frequency control.; es: Alcance
self-promote: Verb; Well, self-promotion basically consists of having the power to decide on the processes of construction of one's own home, of choosing the professionals who will carry out that construction and of assuming the responsibilities that derive from it.; Example: Believe that you can sell “What we consciously and unconsciously believe about ourselves we project onto others with our behaviors.; es: Auto promocionarse
Signage: Noun; Signage is the conjunction of various signs or signage that have various features in common such as: color or color codes, synthesis of representative shapes, fonts, etc.; Example: It is the conjunction of various signs or signs that have in common various features such as: color or color codes, synthesis of representative shapes, fonts, et; es: Señalética
Sketching: Verbe and noun; Its main objective is to define a general idea about what you want to do. Countless sketches are made by filling sheets and leaves with quick sketches, done in seconds; Example: It refers to the first lines and strokes made to define the main characteristics of the design or illustration.; es: Bocetaje
Theme: Noun; Each advertising campaign must have a specific concept, as well as a theme. ... Within the concept it is essential to include the subject. Thus, this can be defined as the way in which the idea will be transmitted; Example: Choose a correct camera theme so that the correct message reaches the public; es: Tema
To plan: Verb; Prepare or establish the plan according to which something is to be developed, especially an activity.; Example: Planning is wanting to achieve or achieve an objective, goal or purpose; es: Planear
Tone: Noun; The tone of the advertising message refers to "how to appeal" or is appealing to the recipient of the communication, the target audience.; Example: the tone of a bell is to convey or express the qualities of a product or service to the consumer.; es: Tono
Typography: Noun; The fonts are the different styles or types of letters that we can choose when making a design or writing a text.; Example: For example, whoever is used to using, for example, the Microsoft Word text editor, some of them will sound like Arial, Comic Sans, Helvetica, Times New Roman or Impact, among others.; es: Tipografía
Undertake: Verb; To undertake is to have the initiative to put a business idea into practice, that is, to create a company and carry out the production of the good or the provision of the service, without this being a mere intention.; Example: An entrepreneur is the person who identifies an opportunity and organizes the necessary resources to take it.; es: Emprender
Walking poster: Noun; Carry out advertising campaigns moiles, by means of walking posters on people so that a product service can be found; Example: Publicize the new launch of a soft drink, on walking posters in people; es: Cartel Andante